Ever since we realized, human tendency is inclined towards finding the easy way out, we knew that majority of all future innovations would have these three as their major pillars of thought- comfort, technology and time conservation.
The consumption of information in the form of video content has been a resounding success and it reflects our inclination towards absorbing maximum knowledge in minimum time. Every evening, we come home, crash on our beds while sticking out our exhausted eyes to the tiny portable screens, to scroll through different social media handles. Even though numerous platforms like Instagram, Snapchat, Twitter, etc. have become essential to attract followers, Facebook still has managed to garner maximum active user base and maximum engagement, according to various sources.
The recent option of Facebook live i.e. live streaming of video from your account has opened new dimensions, not only to the users, but to the commercial players and influencers as well. It's another accessory that fits perfectly to this recently growing trend of video content in the digital sphere. As users clamour for access to brands, brands have jumped on the live streaming bandwagon.
Hence Pankaj Rahul Singh, co-founder at TSD CORP, has come up with a few tips to connect better with the audience through FB Live.
1.Plan your show
Everyone enjoys a well-rehearsed theatre show. Chalk out a plan with elements like, when to broadcast, script, host, guests, sound, lighting, noise, angles, etc. Draft an interesting description about your video so your audience is well informed and would want to tune in to the broadcast.
Strong Internet Connection: A strong internet connection is a must for smooth streaming. Imagine the frustration of loading a pixelated video, that's exactly what your audience experiences if your connection is weak. A strong internet connection is integral for fluid video streaming. Besides, all effort put in putting the show together, will result in a big Zero, in the absence of proper connectivity. It's critical for a good ROI.
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