The Agency In Motion

Integrated communications agency AroundtheClock unveiled a striking new brand identity today. The company operates under the new, dynamic tagline “The Agency in Motion.” This marks the next major stage in the successful agency’s corporate evolution. They aim to expand their regional footprint and strengthen their communications model. The new identity introduces a much bolder visual language overall. The design is built heavily around black, white, and electric green. ATC’s distinctive two dots have been repositioned within the main wordmark. This creates a greater sense of forward movement and kinetic energy.

Restructuring For The Future

Larger typography gives the corporate identity much more presence and visual impact. Beyond the visual change, the rebrand reflects a broad operational evolution. ATC is bringing its specialized disciplines forward through interconnected divisions. These divisions operate independently but connect seamlessly under one corporate umbrella. The agency’s specialized divisions include GLYPH, its dedicated creative strategy studio. AMPLIFY serves as its social factory covering strategy and AI-based optimization. PULSE operates as its creator partnership studio connecting brands with influencers. ECHOES serves as its Events and PR arm, handling vital media relations.

Leveraging Technology And Data

AXIS acts as its integrated media engine spanning digital media and analytics. Finally, STACK functions as its web and technology lab delivering AI tools. Rizk Naifeh serves as the Chairman of AroundtheClock. He stated an agency must evolve constantly at the pace of change. Pakinam Olama serves as the CEO of AroundtheClock. She added this is a clearer expression of who they have become. The agency combines creativity, technology, and data-driven insights flawlessly. Understand the major companies and agencies shaping the future of Middle Eastern business. Read more comprehensive corporate news at The WAU.

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