3. Aisa Mijeno, the inventor of SALt Lamps

An immersion trip in Kalinga had Aisa thought of a simple invention that would eventually help Filipinos living in remote communities. The Sustainable Alternative Lighting (SALt) Lamp aims to replace the use of hazardous kerosene lamps with the safer and more economical saltwater-powered light source. Aisa went through a series of failed attempts before producing what is now deemed as a smart innovation that can improve the lives of those who need it the most.

4. Merlee Jayme, chief creative officer and chairmom of Dentsu Jayme Syfu

A former nun, Merlee entered the convent in her teen years before pursuing a career in advertising. In 2013, she became the first Filipino to be awarded the Creative of the Year in Southeast Asia. She was also the lone woman in the Top 20 Creative Directors in all of Asia in 2014. Her most notable work was the SMART TXTBKS Campaign with her then agency DM9 Jayme Syfu. It won several prestigious accolades including Cannes Lion Grand Prix, a D&AD Pencil, the New York Festival Grand Prize, and Grand Clio Award. These were a lot of firsts for the country!

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