The campaign consist of series of posts on social media and a video featuring several influential Emirati women that aimed to reduce the stigma associated with infertility
In commemoration of Emirati Women’s Day, Fakih IVF Fertility Center - one of the leading Infertility, Gynaecology, Obstetrics, Genetics and IVF centers in the GCC region launched a campaign titled ‘MiraclesofBanatZayed’. The Campaign is aimed to inspire and encourage women dealing with infertility, the campaign consisted of series of posts on social media and a video featuring several influential Emirati women that not only highlighted their achievements, but also reduced the stigma associated with infertility.
“At Fakih IVF Fertility Center, we have always been committed to help women face this situation with our outstanding treatment options, and the campaign was a small effort, with a powerful message to all women who suffer from this condition – that you are not forgotten. Running informative posts on social media and creating an inspirational video was a message of support for women all over the UAE,” said Dr Michael Fakih, Founder and Consultant in Reproductive Endocrinology and IVF at Fakih IVF Fertility Center.
In an effort to encourage women to be more confident and comfortable with the situation, Fakih’s video featured influential Emirati women as Sheikha Dr Alia Al Qassimi – a Gynecologist specialized in plastic aesthetics and reconstructive surgery, Chief Executive of the Social Care and Development sector of the Dubai Government, Dr. Maryam Matar - Chairperson and Founder of the UAE Genetic Diseases Association. As role models and pioneers in their respective fields, these women shared their achievements and addressed several questions revolving around infertility, including why is infertility considered a taboo, the right age for pregnancy, latest treatment options available to treat infertility, cutting-edge techniques as egg-freezing and much more.
Dr Michael Fakih
“Women who suffer from infertility, suffer alone at most times. They suffer from discrimination, stigma and ostracism. As such, most women shy away from discussing this topic in open, which can result into devastating consequences. It can make a woman feel isolated, disinherited or assaulted and can even lead to depression. Our campaign was an effort to get these women to talk and discuss their problems, whilst gather the right information and evidence which could help them pursue the right treatment to address infertility,” said Mrs. Wafa El Ali, Deputy CEO at Fakih IVF Group.
It has been observed that a growing number of Emirati couples suffer from Infertility. Infertility can be based on many reasons of which 1/3 is attributed to the female partner, 1/3 is attributed to a male partner, and 1/3 is a caused by a combination of both partners or sometimes unexplained. With the help of this campaign, Fakih IVF Fertility Center aimed to remove the stigma associated with infertility and encourage women to share their stories and give hope to those who are yet to embark their journey towards motherhood.
The aim was to challenge the perception about infertile women, and provide medical education and awareness for the condition, which could help improve access to safe and effective fertility care.
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