Dubai Holding and Emaar Properties have announced the launch of Dubai Square, a new retail metropolis in Dubai Creek Harbour.

Adjacent to Dubai Creek Tower, Dubai Square has a 2.6m square metre (about 30m square feet) retail, hospitality and residential district. It will have over 750,000 square metres (8.07 million sq ft) of gross floor retail space.

Dubai Square will be linked directly to the Dubai Creek Tower through an underground extension.

It will be spread across three levels, each presenting a unique set of experiences to the customer. Skylights, glazed roofs and shopfront windows will be part of the sensory visitor experience. Parks, patches of green and lush landscaping will provide a natural balance to state-of-the-art facilities. Special LED technology is set to drive impactful and interactive backdrops and delight customers throughout their journey.

Abdulla Al Habbai, chairman of Dubai Holding, said: "Dubai is experiencing tremendous tourist inflow and continues to rank highly as a holiday destination for people from many different parts of the world. The city's appeal is anchored in its strong leisure and entertainment, retail and hospitality industry, the foundations of which Dubai Holding helped build and strengthen over time. The destinations we have delivered, such as Jumeirah Burj Al Arab, JBR, Global Village and Business Bay, are some of the most recognisable urban landmarks of today. Dubai Square is our new retail and leisure destination, and with this we aim to actually redefine the shopping experience by introducing a variety of innovative concepts. This is our latest endeavour to bring the best to Dubai, as part of Dubai Holding's promise, 'for the good of tomorrow'."

Mohamed Alabbar, chairman, Emaar Properties, said: "Dubai Square disrupts the traditional mall and retail experience. Focused on the aspirations of the new generation of customers, it reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to position Dubai as a global hub and a smart city. Dubai Square will play a pivotal role in further establishing Dubai as the next champion of global retail."

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