Philip Morris Middle East launched a new product in Dubai. The company introduced the Electric Purple device to the UAE market. The launch took place at the official boutique in Dubai Mall.

Blending Art and Technology

French artist Charlotte de Belle created an immersive art installation there. The beautiful installation uses mixed media and bright neon lights. The company wants to embed its portfolio within creative communities.

De Belle designed the piece to spark immediate consumer curiosity. The artwork shifts and breathes as viewers walk around it.

A Launchpad for Innovation

The UAE serves as a vital launchpad for the wider region. Roughly one million smokers currently reside in the UAE today. The company hopes to provide them with better smoke free alternatives.

The new device warms tobacco without creating smoke or ash. It features a touch screen and an advanced induction heating system. Philip Morris plans to bring more cutting edge innovations to Dubai soon.

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