Malabar Gold & Diamonds, one among the largest jewellery retailers globally with a strong retail network of over 220 retail outlets spread across nine countries has partnered with Capillary Technologies, which helps consumer businesses achieve digital transformation using its Artificial Intelligence (AI) Powered technology platform. Capillary Technologies will help Malabar Gold & Diamonds upscale its Omni-channel customer engagement initiatives.

With big data gaining momentum, Malabar Gold & Diamonds has tapped a range of AI powered solutions by Capillary Technologies to analyze data resulting in better and seamless customer experience with personalization.

Capillary will help the leading jewellery brand to capture Omni-channel consumer data (across stores and online), understand consumer behavior along with their interaction with the brand at various touch points.

Commenting on the partnership, Shamlal Ahamed, Managing Director – International Operations of Malabar Gold & Diamonds, said, “We have been operating outside of India for the last 10 years. During this period, we have continued to acquire and increase our customer base. Over time, the data has grown to over 3.5 million verified customers. We understand that we have not been utilizing this strength, possibly due to lack of technology and expertise in this space. We are happy to partner with Capillary Technologies in helping us make sense of our big data and use it to give better service value to our customers.”

“The global retail landscape continues to change every quarter and it has become a way of life. We do take steps to adapt to these changes, but the fundamentals of retail remain the same, the right location, right product, right price, and right promotion. If we get the fundamentals right, generating walk-ins will not be a challenge. We need to depend on customer data to design the right value promotions for them,” he added. 

Sunil Suresh, CMO & Global VP Strategy, Capillary Technologies, said, “Malabar Gold & Diamonds is one of the most trusted jewellery brands in GCC Region. With millions of walk in and repeat customer data, it is difficult to keep a track of the needs of every individual. We have stepped in to help the brand unlock opportunities, to enhance sales and customer experience through Insights+ Platform and our big data expertise” 

“This partnership will empower Malabar Gold & Diamonds to manage their customers’ lifecycle through a data driven approach. Our technology solutions help businesses get ahead of the digital evolution and stay always consumer ready. Our expertise will benefit customers looking for personalized offerings and rewards,” he added. 

With a strong presence in the MENA region,Capillary Technologies works with 400 marquee brands including Pizza Hut, Al-Futtaim, Red Tag, Majid Al-Futtaim, Wal-mart, KFC, Samsung, Aster Pharmacy across 30 countries.

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