She opened her own boutique back in 2006, and it’s been extremely popular ever since. But it’s not a regular boutique. You can’t just go in and buy stuff. In order to be able to visit you have to be invited by Deena herself.
Deena puts a lot of work and passion into her boutique. She personally chooses all the clothes sold there. Brand wise it’s a great mix of well known European designers, fashion designers from the Middle East and new upcoming designers. This way she can support all sorts of talented fashion designers.
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