As the death toll climbs and rescue efforts continue in Mexico following this week's 7.1 magnitude earthquake, Salma Hayek is making an impassioned plea for fans to join her in doing what they can to help. In a post on social media on Wednesday, Sept, 20, the Mexico-born actress pledged to match the first $100,000 of aid donations. She also revealed she has seen first-hand the devastation caused by an earthquake in the nation's capital.

"After the 1985 earthquake in Mexico City, I was evacuated from my building. A lot of friends died, including an uncle that was very, very close to me," she said in a video on the post (via People). "I have lived through the aftermath of a disaster of this magnitude and it's horrific. I am starting a Crowdrise to try to raise money to help families who are going through this nightmare right now in Mexico. I implore to your hearts… to your compassion to help. Anything that you can give will make a big difference. I will match the first $100,000 that are donated." In the caption, she explained:

"The people of my country have now suffered three natural disasters in a row. Many children and families are hurt and in terrible need. I'm contributing $100,000 now to UNICEF which has teams on the ground responding. Please join me and contribute what you can and thank you. Click on the link in my bio above.

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