Which fashion brands are making waves in the region? Business Review Middle East picks 10 of its favourites.
1: Rula Galayini
Rula Galayini started her brand in Lebanon, where she used inspiration from the country’s artisanal routes, basing her first designs on the oriental latticework that covers the surface of historical structures. Her brand was launched in 2007 under the name Poupee Couture, and raised money through the crowdfunding marketplace Eureeca.com- raising US$112,000 for 16 percent of the company equity, retaining 84 percent of the company shares – it has 18 shareholders. After this she decided to rebrand her company, naming it after herself in order to attract a more international audience. Her work is also inspired by Lebanon’s natural beauty and artistic heritage. The collections are designed for everyday life, featuring geometric designs and contrasting colours. Her collections include The Cuff Collection, which is made up of hybrids of handbags and jewellery and The Articulate Collection, which is inspired by art and architecture, and mainly features bold statement pieces.
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