SICK is one of the world’s leading manufacturers of sensors, safety systems and automatic identification products for factory and logistics automation applications, as well as gas flow and analyser solutions for process automation.

“Our presence in SPS Automation Middle East is not just to showcase drives and controls, but the processes under the broader umbrella for automation,” added Palmer.
“It’s also an opportunity to align with system integrators who may have a lot of requirements with many shortcomings on their side of the business that we could complete. And from the end users point of view, who are looking for a more complete solution.”

Meanwhile, Rami Al Ashqar, Business Development Manager at Bosch Rexroth, said SPS Automation Middle East will be important to gauge the involvement of end users in regards to automation:  “We want to contribute but also to learn about the market since there has not been a focused automation event in the region yet,” said Al Ashqar.

“We’re also keen to scope the OEM market in the region and I see a lot of potential here, especially with manufacturing being such a key element of the UAE 2030 vision. Saudi Arabia also has ambitious manufacturing plans, and German organisations such as the VDMA (Mechanical Engineering Industry Association) are already impressed by the level of technology in manufacturing in the Kingdom.  

“The end users will drive the OEM business, and in some cases, it has already started with some companies integrating systems and putting manufacturing lines together. Just like the auto industry, which started slowly in the region, the OEM market will start as well,” Al Ashqar added.

SPS Automation Middle East aims to gather professionals of the Automation, IoT and Artificial Intelligence industries under one roof, providing a dedicated platform for the latest innovations and solutions steering the region toward a smarter and high tech future.

Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East, said: “Middle East corporations are studying a range of automation and optimisation options that not only increase the use of energy efficient technologies and processes, but also minimise reliance on ever-increasing labour costs. 

“The use of robots, AI and automation across industrial and building operations also enhances efficiency, production quality and workplace safety standards.  SPS Automation Middle East will provide key insights into the latest trends and developments in this key topic for Middle East stakeholders.”

The SPS Automation Middle East Conference will feature a high-powered panel of speakers providing insights into how the policies and regulations governing automation affect the future of industries. It will also provide a detailed look at how companies are adapting new technologies to enhance production efficiency and explore areas of opportunity in the sector.
The exhibition meanwhile will provide a broad cross-section of the nuts and bolts of automated manufacturing and building infrastructure, from Drive Systems and Components, Software, IT, and Mechanical Infrastructure, to Interface Technology, Power Supplies, and Human-Machine Interface Devices.

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