Google wants to know users better to show content they may be interested in even before they search.

With AI-based Assistant dissolved into Google's products, "search" no longer means fetching answers, it means knowing everything about users and their interests.

Google personalized the 'feed' feature on the website and mobile app that looks like Facebook's News Feed minus the updates from friends or family.

Google to provide customized feed to users

Google's homepage and mobile app will now combine news stories with the topics users have previously searched.

The personalized feed will display news stories, features, videos, and even music.

Users can tap on the items for more information, launching a Google search; they can also follow topics.

It is currently available in the US and will be rolled out in other countries soon.

Google to provide stories from a variety of publishers

The updated feed would include stories from a variety of sources to avoid the "filter bubble" effect.

Filter bubbles separate and also isolate users from information different from their pre-existing viewpoints.

Google said, "To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources and, when available, you'll be able to fact check."

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