Things You Must Do Before Jumping into Paid Internet Advertising

Technology

Paid Advertising is one of the effective way to increase traffic to your website and expand your business. But if you are not enough careful it will cost you much more. So, how to ensure that you are getting incredible results of what you are spending?

There are most of the things we need to do before diving into Paid Internet Advertising.

Understand How Long Tail Keywords Work

The important thing we need to understand before diving into Paid Advertising is how it works. Google AdWords Tool is a great tool for discovering keywords.

This tool tends to show you very broad keywords that incur more cost and also not much effective. They are referred as “head keywords”. But you should concentrate on the keywords your customer use to search. So, you need to look for “long tail keywords” which are more specific keywords that count for most of the search driven traffic.

For Instance, when you purchase “head” keywords such as “social media marketing” you will spend more money and reduce your ROI. You should remember is to target a large number of lower-traffic keywords than small number of higher-traffic terms.

Know the Right Place

There are a lot of places to buy ads, with each site having its own strengths and weaknesses. Before starting, let’s know in brief the types of paid advertising.

There are quite a large number of places from where you can buy the Ads, with each site having its own characteristics.

Display Ads or Banner Ads

Banner Ads is one of the common form of online advertising. These Ads tend to target customers who are not looking for something innovative. It can be purchased using pay-per-click model or can be displayed for certain time period.

Text Ads

Text Ads are the type you usually see on the primary Google Search Page. These Ads costs less than display Ads and target customers that are actually looking for something specific.

Try listing your Ads at few places :-

Google AdWords

Google AdWords are one of the common choice for many businesses. They offer display and text Ads using highly targeted keywords.

Facebook or LinkedIn

Social Advertising has grown dramatically in the past few years. These Ads consist of text and display elements and are targeted based on user preferences, location and the audience. All it depends on type of your business, you can go for LinkedIn and Facebook options.

StumbleUpon

StumbleUpon guarantees “click through” of some kind through paid advertising options.

Have Your Tracking Ready

When it comes to online Ad Buying, Google Analytics is the most essential tool. It is free and easy to install. Just become acquainted with Google analytics Custom Campaign once you install it. You can easily create a customized URL for each ad that will help you see overall performance for advertising. You can easily compare all of your advertising campaign on a single platform.

Create a Landing Page

Landing Page allow you to customize the message for coming visitors. By placing a compelling call to action on the landing page, you can easily compel your visitors to take a specific action and also track their visits.

Whatever strategies you implement, just don’t view your results every day. It’s better to wait sometime and review and analyse your statistics.

Author: Nisha