Over 15 Artists Set For Yas Island Debut
UNIFYD, the massive new music festival curated by Bollywood superstar Shah Rukh Khan, has added more than a dozen celebrated performers to its inaugural Abu Dhabi bill. Scheduled for Saturday, March 20, 2027, at Etihad Live on Yas Island, the one-day extravaganza had already announced chart-topping headliners Arijit Singh and Karan Aujla. Now, veteran playback legend Sonu Nigam will join the festival for a special live set—marking his first-ever appearance at a multi-stage music festival. Organizers also confirmed that vocalists Jonita Gandhi, Shalmali Kholgade, Simran Choudhary, and Priyanka will take the stage in the UAE capital. The diverse line-up further includes Patiala Mehfil, Nooriyah, Curtain Blue, Tech Panda x Kenzani, Rusha & Blizza, Stick No Bills, BOH!B, and Unnayanaa, bringing more than 15 acts across multiple stages.
A New Cultural Platform Co-Founded By Khan
The festival marks an exciting creative venture for Shah Rukh Khan after more than three decades dominating global cinema screens. "I've spent a lifetime telling stories on screen and watching them bring people together. Music has that same extraordinary power," Khan said, noting that UNIFYD will unite India's most dynamic musical voices on a shared festival stage for the first time. D'YAVOL Live and District are producing the event in partnership with the Department of Culture and Tourism – Abu Dhabi, Miral, and Emirates NBD. D'YAVOL Live operates under the D'YAVOL Luxury Collective, which Khan co-founded alongside his son Aryan Khan, Leti Blagoeva, and Bunty Singh. Singh added that Indian music is already a global force and deserves a world-class festival platform matching its scale, with plans to take UNIFYD to other international cities after its Abu Dhabi premiere.
How To Secure Presale And General Tickets
Music fans eager to attend the March 2027 spectacle can secure their tickets starting this week exclusively through the District mobile application. A 24-hour presale window for Emirates NBD cardholders opened at 9:30 am UAE time on Monday, October 19, and runs until 9:30 am on Tuesday, October 20. General ticket sales for the public will go live at 10:30 am UAE time on Tuesday, October 20, on the District app. With Arijit Singh, Karan Aujla, and Sonu Nigam sharing the same bill, organizers anticipate rapid ticket demand from fans across the Gulf and South Asia. Stay first in line for major concert announcements and festival ticket drops in the UAE. Visit The WAU for daily entertainment news.
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