High percentage of road accidents occur within a short distance from home

• Focus on ‘NO Speeding in Residential Communities’

• Community events and dedicated pledge

• Creating a safer driving culture must start at home and in our neighborhoods

Good behavior starts at home! This is true also for responsible and well-mannered driving behavior. Caltex Havoline and RoadSafetyUAE teamed up to raise awareness for consideratedriving in residential communities with a focus on ‘NO speeding’. 

International studies reveal, that three out of 10 crashes happen less than 1.5 kilometers from home, and between a third to half of all accidents within 8 kilometers. Most of the research that has been done has concluded that the reason why so many accidents take place near home is that there is a comfort zone associated with driving in our own neighborhood. Many drivers become complacent in practicingsafe driving behaviors because they feel they know an area well. It is similar to having the brain on “auto-pilot” and we do not fully focus on our driving as we would if we were driving further away from home.

According to Adriaan J. de Kok – Area Business Manager, Gulf and Middle East, for Chevron Al Khalij, the registered branch name in the UAE of Chevron Asia Pacific Holdings Limited states: "It's so important to concentrate fully when driving, whether you're just popping to the shops or starting or ending a longer journey. It is vital people stay alert and avoid complacency when driving close to home. In Caltex we firmly believe, that creating a safer road culture must start at home and in our residential neighborhoods.”

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