Luxury fashion brand Balenciaga has apologised after claims that Chinese shoppers were mistreated at a Parisian outlet sparked a backlash.
Balenciaga and upmarket retailer Printemps apologised on Chinese social media, where news of the incident has attracted over two million comments.
A video posted online appeared to show a Chinese customer assaulted at the Balenciaga shop inside Printemps.
Its caption read: "Boycott Balenciaga [for] discriminating against Chinese."
Citing the video, China's state-run Global Times claimed the incident had begun after the man's mother scolded queue jumpers while she was waiting to enter the Balenciaga outlet.
It is common to see long lines of customers from China and other countries outside Parisian boutiques. Balenciaga, known for its luxury shoes and handbags, is part of Kering, which also owns Gucci and Yves Saint Laurent.
Image caption : Printemps is one of Paris's most exclusive department stores
One of the queue-jumpers then pushed the woman and threatened to punch her, prompting her son to intervene, it was alleged.
The son was wrestled to the ground by the group, the Global Times reported, adding that a sales clerk then allegedly insulted the Chinese customers and told them to leave.
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