One of the hottest online trends of the summer - the #fallingstarschallenge - has now made an appearance in China and it is inevitably being reinvented by Chinese millennials who never pass up an opportunity for parody.
The trend began in Russia and became wildly popular in August, particularly among the country's rich kids of Instagram.
It saw wealthy young Russians use the hashtag #fallingstarschallenge2018 while staging falls out of luxury cars and private jets surrounded by items like luxury handbags and champagne glasses casually splayed around the floor. The trend quickly went global, but has particularly proven popular in China.
Certainly some wealthy young Chinese have been showing off their bling in the challenge.
But it is only in China that it has has come to take on new meaning, with Chinese users competing to show the struggles they face in their ordinary lives, sending up young wealthy kids so casually collapsed among their riches.
Some observers believe the trend has taken on new meaning because flaunting your wealth is increasingly viewed with suspicion in China, which has seen a string of scandals around extravagance, corruption and deception.
'More creative' in China
In the last two weeks #fallingstars posts showcasing the difficulties of daily life have suddenly racked up tens of thousands of likes on the popular Sina Weibo microblog.
The #fallingstarschallenge has taken off in China - but people aren't just using it to flaunt their wealth
Chinese media has wasted no time in highlighting the difference between the way Russian and Chinese users are posting, saying that while overseas Chinese have jumped on the bandwagon, domestic users are not using the challenge to flaunt their wealth.
That perspective was summarised neatly when China's main CGTN broadcaster reported that one Chinese woman who tried the challenge using a luxury car "was recently fined for a traffic violation" - but others had "more positive ideas". The Sina news portal describes the Chinese trend as "more creative" than the Russian.
It showed pictures on its Weibo microblog of super-wealthy Russian women falling out of expensive vehicles, surrounded by luxury goods juxtaposed with pictures of Chinese people staging falls in front of cheap, household products or items associated with their work and study.
It was a message that clearly found favour and was being spread by the Chinese authorities. But the BBC also asked a few users what their thinking was behind their posts.
One user took the challenge before running in a marathon
One user, 'MrBailuJ' says she took her picture at a marathon she was competing in, in the northern city of Xi'an. She says: "I received my pack before the race, and I thought about this recent photo trend. It's so different from previous ones, and I thought it was an interesting way to take a picture and share with my circle of friends."
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