Cache 2: Bragging
When you go and on about yourself, you fail to be a good leader. Attempts to self-promote often have the opposite effect. Irene Scopelliti, a lecturer at City University London did a study on braggers and concluded that “When we engage in self-promotion ourselves, we tend to overestimate others' positive reactions and underestimate their negative ones. These results are particularly important in the internet age, when opportunities for self-promotion have proliferated via social networking.”
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