1.Involve
People like to feel involved. It’s a natural human need. We want to feel as if we are a part of something. When Twitter launched a decade ago part of the genius of it was it felt like you could directly be involved in something. If a politician you support or an entertainer you love posted a question you could respond and feel as if you were connected. It also gave people the ability to connect quickly to raise money for charitable causes and also in the cases of emergency. Making posts where you directly involved the reader immediately creates a connection.
Example:
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