This is why iPhone X is Apple’s most important product

Technology

iPhone dominates Apple mindshare
A little context:

Interest in the iPhone 8 has been building up all year, while iPhone X activity only really ramps up around August 2017.

That’s not a blip, nor does it reflect any lack of interest in the high-end new smartphone. What it does reflect is that most people hadn’t yet begun referring to iPhone X as iPhone X — we all saw it as iPhone 8 until we got closer to its announcement and the name was leaked.

What is interesting about the graph is it shows that interest in both models peaked into September. I think this reflects that Apple watchers were very interested in both models; however, since their introduction, interest around iPhone 8 has waned rapidly while iPhone X has now emerged as Apple’s most interesting product.

The chart shows lots of uplift for the new Apple Watch, which we know has been a good success for the company, but all the other products don’t seem to register.

That’s not because interest isn’t there — it is, and we know that it is from looking at the previous chart, but it quite clearly shows that the planetary internet population is focused on iPhone. (That’s also true in comparison to the new Pixel, as the graph at the end of this story shows).

Et tu, Apple Watch?
I make no bones about declaring Apple Watch a hit Apple product. I do so because I really think it is, and I think we’re on the edge of seeing it hit the mainstream.

Eventually I believe Apple Watch (and AirPods and those Apple VR glasses we all know the company will soon introduce) will become one of the products you can get from what is going to become the world’s biggest wearable computing designers. Do you really think all those fashion people Apple hired a year or two back spend all their time looking at watch straps?

So, does the data bear such a vision out? I think it does.

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