This is why iPhone X is Apple’s most important product

Technology

The above chart shows how interest in the Apple Watch has waxed and waned since before the product was launched.

I see it this way: I was writing about Apple Watch for a long time before it was introduced. That article was written in January 2014, right at the start of the timeline in the above chart.

At the time, the people who wanted to know about the device could very much be defined as hardened Apple watchers, industry people and others who may have a reason to be interested in the product. That’s a niche, not a mass market audience.

The chart shows that niche audience suddenly became a much bigger mass market audience, scaling up once again on the product’s release, subsequent upgrade and every Christmas season since then.

Telling the time
Now look at what has happened in recent months. Not only has people's the basic interest people in the Apple Watch stabilized, but it grew with the introduction of the Series 3. Look closely, and you’ll see interest around that new model was close to the huge response Apple saw when it first announced the device, and it is greater than the interest generated by the last model, which generated its own huge spike in interest last Christmas.

Stop and think about how the Apple Watch is still the only clearly visible product in the second chart in this story, and the direction of travel seems clear. Apple’s other hit product is indeed the Apple Watch. It’s not like you haven’t seen this kind of pattern in the past.

This final image shows you how interest in the iPhone has grown since the product’s launch in 2017. If Apple maintains this interest and manages to translate that interest into sales, how long do you think it will be until the company sells 2,500 Apple Watch devices every second? Let me know using one of the social media tags below.

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