The Sandy Hook Promise, an organization founded by some families of the 26 victims of a mass shooting at Sandy Hook Elementary School in Newtown, Conn.—released the ad to promote its free “Know the Signs” program, which it created to “teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help BEFORE they hurt themselves or others.”

What seemed like a love story ends with a dark twist.

“When you don’t know what to look for or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences, including someone hurting themselves or others,” Nicole Hockley, the organization’s co-founder and managing director who lost her 1st grade son Dylan in the shootings, said in a statement. “It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence—these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives.”

Created by BBDO (the people who brought you the talking M&Ms ads), the commercial is something that is needed to passed on to other people, especially students, teachers, and school personnel. Watch the video below, and make sure to share it with your friends!

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