6 Best Pipedrive Alternatives for the Small Business in 2020

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6 Best Pipedrive Alternatives for the Small Business in 2020

Pipedrive has been hailed as one of the top CRM and marketing automation platforms worldwide with a reach of over a million clients and services that have helped in the growth story of over 25000 businesses - and counting! What makes Pipedrive a market leader of sorts is the fact that it offers a complete range of CRM and marketing automation services to help you engage and drive home the point to prospects even as you capture relevant data that can be organized in a way for it to be called up for relevant functions and tasks in the sale conversion process.

Yet, there is a lot to be said about the setup process and the affordability of this platform - both of which would not be ideal for small businesses, especially in the year 2020, where one would need more evolved and intuitive services in this department. Hence, there has been a need to find Pipedrive alternatives that would help the growing and evolving needs of small business in 2020 and the upcoming decade. Before we talk about the alternatives to Pipedrive, let us understand what a small business would need in terms of CRM and marketing automation in the upcoming era of all things digital and in the IoT sphere:

Making Use of Opportunities: When it comes to IoT and the digital way of doing things, small business are often at bay due to the large amount of opportunities and the low bandwidth available for conversions of said opportunities, at least in a manual way. The CRM and marketing automation functions would be able to help in not only tapping into these opportunities with a automation of tasks in the sales pipeline, but it would also help in organizing the data for relevant actions and campaigns to be tied in with each other.
Better Team Play: With the sales and marketing teams of small businesses, there is always the scope to lose sight of the end goal and end up duplicated tasks or tasks that are completely missed out due to negligence or lack of proper coordination and communication. With CRM and marketing automation thanks to platforms like Pipedrive and the alternatives to Pipedrive, one will be able to automate tasks so that the functions are conveyed and completed by each team member on auto pilot. This also promotes more accountability and better collaboration.
Reaching and Nurturing Leads: Lead generation is a whole niche that needs the bandwidth of a dedicated team within a small business. Yet, you can easily invest in a CRM platform that integrates marketing automation, much like Pipedrive and any worthy alternative to Pipedrive. This will help you create lead generation plans with automated tasks while the team can get more hands on when it comes to actual lead nurturing to close sales and increase the customer base.

These are just a few things that the small business will need from its CRM and marketing automation platform in the year 2020, and going forward. Yet, is Pipedrive able to deliver on all these fronts? Not really! Which is why we need to look at the alternatives to Pipedrive in order to understand which one would be the best fit for a small business in 2020.

EngageBay: If you truly want to stand out with great campaigns that can also get you desired results by bringing down the bandwidth that you spend on such activities, then a CRM and marketing automation integration would be ideal for you. EngageBay has just the right kind of features that can support such needs with a reach that goes towards social media, SEO, websites, blogs, emails, landing pages and so much more. With an affordable pricing plan in place, easy setup process and plenty of support at all times, you can be sure that you have stumbled across the best alternative to Pipedrive with this platform.

ActiveCampaign: This alternative to Pipedrive has been gaining popularity since its inception even though it mainly caters to the email marketing sphere which puts the small business in a position to invest in even more services for the other aspects of marketing automation. It brings you a number of templates and tracking options as well.

Moosend: This is another well known platform that can be used for a number of marketing automation needs. Moosend can help you bring in great templates for your email marketing along with tracking and analytics so that you can keep an eye on the lead generation and nurturing tasks.

Suit CRM: This is a CRM platform that is also one of the Pipedrive alternatives thanks to its intuitive user experience as well as the campaigns that you can design for email marketing.