Every company wants to get as big as possible, achieve notoriety in their country, and perhaps abroad. Of course, this is a huge undertaking, but certain sectors lend themselves to offering the opportunity for mass appeal. In the entertainment sector of online bingo, platforms had to find a way to modernize the traditional game, let alone seek to expand operations.
In 1988, a small bookies set up shop in the Republic of Ireland, as shown by https://www.telegraph.co.uk/finance, with their style of advertising and fun-loving attitude allowing them to stand out from the crowd. Now, Paddy Power is one of the most recognizable brands across the British Isles. However, behind the comedic campaigns is a serious platform filled with top-class games.
While the sportsbook allowed the Irish business to grow, and the casino brought in more players, Paddy Power decided to step into a much larger challenge: revitalizing bingo. Knowing that the traditional game had developed a hindering persona, the gaming platform made some rather stark changes to the usual formula, which, in turn, greatly expanded its appeal.
Building up a stagnant game
The first step for the Irish company was, of course, to inject some fun and comedy into what had become stigmatized as a game for an older demographic. Through bold colors and even bolder advertising campaigns, Paddy Power started to associate playing bingo with having fun again. When done right, comedy is a potent tool in advertising, allowing for products to become as memorable as they are associated with entertainment.
That said, advertising can only go so far. If something is heavily advertised, customers arrive, and don’t like what they find, they’ll quickly leave. Even though people will come to play the advertised bingo, something more was needed to keep the entertainment flowing. So, they expanded the bingo platform, tremendously.
Inject variety and excitement into bingo
In the modern gaming space, variety, selection, and diversity is key to entertaining an audience. To this day, even the most innovative platforms – like that of Google Stadia – will flop without an extensive library of different games, as shown by https://www.businessinsider.com/why-are-so-few-games. Not only did the bingo platform introduce new variants and themes of bingo to expand the experience, but they also fused bingo with types of games that they know are popular.
To increase the appeal of bingo, Paddy Power created the bingo jackpots section, which has been stacked with incredibly diverse titles. As shown by https://bingo.paddypower.com/c/bingo-jackpots, the games range from known themes like the Wizard of Oz to more novel creations like Jurassic Juniors. The most significant factor, however, is that they all boast a jackpot or are tied to a jackpot. So, with the range of games combined with the potential to win a jackpot, the bingo section became more appealing to more potential players.
While the quality of the offering and the brand’s association with fun and entertainment are major drivers, the variety of titles is what expands the appeal of the offering. With jackpot games that appeal to lovers of ancient Egypt, football, Greek mythology, and even Count Duckula, the platform rose in popularity and, in turn, more people tried bingo again.
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