Congratulations! Finally, your dream product is made, the product which has made you toil the night lamps, made you into an owl for endless nights is now ready and you are a one proud person. But developing a product is just the tip of the iceberg, the real challenge comes when you have to make it practical and consumer friendly, in short, the real thing comes with the word 'MARKETING' or how to sell your product.
Marketing is always essential to a company and its development, but the old adage of 'you have to spend money to make money' does not always holds true. There are many ways apart from the traditional marketing tactics which don't burn a hole in your pocket, neither you need to take massive loans from the bank just to sell the product and then repaying back with heavy interests. So, here are some of the hacks which would help you in selling your product without spending too much
1.Consumer Feedback
The first and foremost thing to do once you have developed a product is to go into the market and talk to the customer. In every selling, the customer is the God and you can only sell your product once the customer tells you what's beneficial for him. Take into account their feedback and the healthy critique as building blocks of making your product better and making it a worthwhile sell. A strong community around advice, learning, and industry trends is a key way to promote yourself and your business.
2.Be Confident - Use Social Media
You are the one who has developed the product, so you should be one proud person and there is no harm in boasting about it. Be confident, boast and tell everyone about your product and its benefits. And for this in this day and age, thank god for social media, it can be done without giving advertisements in TV or Newspapers which turn out to be a little expensive. All you need is your digital device and you are ready to go. Talk about it on Facebook, Instagram, Pinterest and post its content and let the word see. Make a page and share it friends, families, corporate groups, start-up communities and see the marketing flourish.
3.Samples Galore
Market your product in physical terms, by giving free samples. One way is to arrange a local meet up group and show them how your product can help solve their problems and is beneficial for them and their family. The second way would be to go to industry events and start-up company events where you increase your network with potential clients and tell about your product. The last way would be to go for door to door marketing your product and giving out samples. The basic aim should be to increase your client and potential customer base.
4.Bloggers and Reviewers
Once the product is made, apart from having your own blog and page about it, there are also other ways to share it with the audience to build rapport with your community and target customers. One can have a guest blog which can give you the opportunity to expose your product to other blog readers to get their views and opinions. Also have reviewers to review your product and give their feedback. Make it more interesting by attaching some promotional offer with it and you are good to go.
5.Affiliate Marketing
Selling a product can be a daunting task, so why don't you share the burden by using the concept of Affiliate Marketing. It is the type of marketing where you let other people market your products and send you website traffic. In return, you pay them a percentage of any sales that happen because of their efforts. The success of affiliate marketing schemes depends greatly on the types of products you sell, as well as the commission percentage you reward your affiliate partner.
Marketing a product is a skill which not everyone has and one should be aware of all the hacks available to make marketing easy, breezy and comfortable and without burning a hole in your pocket. So, good luck and happy selling!
Share This Post
