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Here Are The Interesting Stories Behind 15 Famous Brand Logos

5. Nestle

 

The Nestle logo was designed in 1868 by Henri Nestle, based on the meaning of his name in German. The logo also included a little nest, and his family emblem. Later on, as the logo evolved, the mother bird's beak was removed and the three fledglings were reduced to two to depict an average modern family.

6. Baskin-Robins

Burt Baskin and Irv Robbins, the two brothers-in-law, started their separate ventures of selling ice-cream in 1948-49, which was later named as the Baskin-Robbins Ice Cream, in 1953. A local advertising agency recommended them the "31®" logo, representing a flavour for every day of the month. The advertising agency, Ogilvy and Mather, is behind the present logo design, which cleverly inscribed 31 in the name.

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