14. Mercedes Benz
In the 1870s, Gottlieb Daimler, one of the founders of Daimler-Motoren-Gesellschaft (DMG), the company which originally owned the Mercedes brand, sent a postcard to his wife. He marked his residence with a three-point star, and wrote "One day, this star will shine over our triumphant factories". Later on, his sons - Paul and Adolf Daimler - suggested the star logo to the DMG board, in the 1900s, after the brand's success.
15. Audi
Audi means ‘to listen' in Latin. It was founded after August Horch was forced out of his former auto company, Horch. In 1932, an auto union was formed by the merger of Audi with Horch, DKW, and Wanderer. This merger was represented by the four interlinked rings, which later on became Audi's official logo.
Now that's called branding!
Share This Post
