Have you ever wondered just how much interest there is in iPhone in comparison with Apple’s other products? Or wondered which of the company’s other products is likely to become a mass market hit next? These charts from SEMRush (based on search volume) will show you what you need to know:
Apple’s biggest product
On launch, Apple sold around 3 million iPhone X units in just 20 minutes. That works out to be around 150,000 phones per minute and 2,500 iPhone X sales per second. That’s by far the biggest product Apple — or anyone — has to sell right now.
That’s not to say people aren’t interested in Apple’s other products. They are really interested, as the below graph shows:
This graph gauges the interest in several Apple products on the basis of search engine activity monitored (images supplied by) SEMRush.
As you can see, interest in the Apple Watch Series 3 grew across the year. At time of writing, it remains the most interesting non-iPhone Apple product, followed by iPad, iMac Pro, MacBook Pro 2017 and iPad Pro.
Over the entire year, the information here supports a thesis that places interest in Apple products in the following order:
- Apple Watch Series 3
- iPad 2017
- MacBook Pro 2017
- iMac Pro
- iPad Pro 2017
Now look at this chart, which does an excellent job of showing how interest in iPhone truly eclipses public interest in Apple’s other products.
...[ Continue to next page ]
Share This Post
