Apple fans queued eagerly this morning at Dubai Mall as the new iPhones went on sale.
Doors opened at 8am with shoppers excited to get their hands on the snazzy new devices.
Customers came from far and wide.
Vladislav Mikheev, 24 from St Petersburg, flew in to get a new iPhone XS a week early than the Russian launch date:
Vladislav Mikheev flew from St Petersburg to get his brand new #iPhoneXS a week early. He spent just about 24 hours in @TheDubaiMall https://t.co/3LrbTuHt2u pic.twitter.com/C1vVrtnLWD
— The National (@TheNationalUAE) September 21, 2018
Bakhit Al Subousi, from Abu Dhabi, was the first to book his gold iPhone XS:
Apple announced its new phones earlier this month at a highly-anticipated event in California.
It has introduced the iPhone XS - an advanced version of the iPhone X with a 5.8-inch screen, faster processor, and better camera. It is selling from Dh4,229.
Also on sale from today is the iPhone XS Max - a bigger version of the iPhone XS with a 6.5-inch screen and the higher price of Dh4,649. Both are available in 64, 256 and 512GB capacity.
Apple revealed the iPhone XR as well, but pre-orders for that don't start until October 19 ahead of an October 26 release in the UAE. The device is a lower cost version of the iPhone X with a 6.1-inch LCD screen and it comes in six colour choices. It's lower price point of Dh3,179 is likely to help Apple gain a broader market share.
However, one of the major improvements introduced by Apple with its new handsets - dual SIM capability - isn't yet available in the UAE.
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