Fourth MEPRA Leadership MajlisBrings Together Almost 200 Industry Leaders to Discuss Fake News, CEO Activism, Communications Leadership and More

News UAE

Fourth MEPRA Leadership MajlisBrings Together Almost 200 Industry Leaders to Discuss Fake News, CEO Activism, Communications Leadership and More

The first two MEPRA Fellows were also announced during the event. MEPRA Fellowship is the highest grade of membership awarded for outstanding contribution to the public relations profession in the Middle East, through excellence in achievements and adherence to the highest professional standards. The inaugural inductees included:

Sunil John, Founder & CEO, ASDA’A Burson-Marsteller
Sconaid McGeachin , SVP EMEA & CEO Africa, H+K Strategies

The 2018 MEPRA leadership Majlis complete agenda included:

The National Media Council and its crucial role in the positioning of the UAE: His Excellency Mansour Al Mansouri, Director General, National Media Council interviewed by Sunil John, Founder & CEO of ASDA’A Burson-Marsteller.
The Power of Truth: Countering fake news in the UAE:Nashwa Aly, Head of Public Policy, Facebook.
The Power of our Industry: How public relations can be the most powerful marketing discipline in the future:Danny Rogers, Editor-in-Chief, PRWeek.
The Power of CEO Activism:How companies around the world are wrestling with demands to take a position on controversial social issues:Case study presentation by Peter Debreceny, International Vice President for the Arthur W. Page Society and former VP of Corporate Relations at Allstate Insurance Company (US). Panel session to follow joined by Deema Kingsmill-Moore, Communications and Community Engagement Director MEA, Marriott International andMazen Nahawi ,CEO, CARMA.Moderated by Roger Bolton, President of the Arthur W. Page Society.
A Seat at the Table: The Power of Communication Leaders:Panel session withAmina Taher, VP Corporate Affairs, Etihad Aviation Group,Jorge Camara, Deputy CEO, UAE World Energy Congress, and Farah Al Alami, Chief Marketing and Communications Officer, United Eastern Medical Services. Moderated by Fahad Al Qahtani, Chief Executive Officer at The Corporate Office.
Power of Brands: How the Brand Defines Communications:Case study presentations with Mohammed AlSiddiq, Head of Digital Communications, Mubadala. Panel session to follow, joined by Umayma Abubakar, Head of Internal Corporate Relations, Mubadala and Danny Rogers, Editor-in-Chief, PRWeek. Moderated by Jonty Summers, Managing Director, Hanover ME.

The 2018 MPRA Leadership Majlis was supported by corporate and agency partners including, The National Media Council, Jumeirah Group, Mubadala, Four Communications Group,Etihad Airways, PRWeek, Arthur W. Page Society and SOCIALEYEZ.