This new discount scheme in Dubai is sure to add some sparkle to your summer shopping plans.

The Dubai Gold and Jewellery Group, in collaboration with participating jewellery retail outlets, has announced a first-of-its-kind promotion, where buyers will be able to get up to 70 per cent discount on gold and diamond jewellery across 65 stores in Dubai, from June 8 until July 8.

Buyers will also get the chance to enjoy zero making charges as part of the campaign at select participating stores, as well as get free jewellery gifts on a minimum spend.

The group wanted to introduce something new to the sector rather than the usual raffle draw promotions during this festive and holiday season, said Tawhid Abdullah, chairman, Dubai Gold & Jewellery Group (DGJG). "We are confident that this promotion will give a timely boost to the jewellery retail sector, one of the pillars of Dubai's economy."

Participating jewellery brands include: Jawhara Jewellery, Malabar Gold & Diamonds, Kalyan Jewellers, Sky Jewellery, La Marquise, Al Liali Jewellery, Lifestyle Fine Jewelry, Popley Kewalram Jewellers, Al Zain Jewellers and Annaka. Each outlet will offer different promotions and surprises through their branches across Dubai.

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