What if we tell you that all the web designers out there are supposed to consider some basic psychological principles while designing a website? Yes, you read it right and it might come as a shock to you that psychology is used in web designing but don’t worry because today we are here to explain it all to you in detail.
You see most of the designers don’t pay much heed to the psychological principles and they just develop and design a website that looks appealing to themselves or the people they are working for. On the other hand there are a few good designers and companies like Novage.com.sg that actually do take the psychological principles very seriously. So, be careful when you hire someone for designing your website because how they work matters a lot.
Benefits Of A Psychology-Based Design
A website that’s designed considering some basic principles of psychology comes with several benefits and positive effects specially on the business for which it is built and designed. In the digital world, you will keep hearing one thing and that is to “know your customers” or “know your target audience”. Here’s what you need to understand that “knowing” your customers doesn’t only mean to communicate with them and personalized with them in fact, it also means that you should dive deep into their psychological perspectives. It’s not only the content and products that you need to make attractive for the customers, in fact, you have to match their psychology too so that they find every single thing about your site to be extremely attractive.
Building Trust
Let’s face it, the digital world is full of scammers and hackers at the moment and in such a situation earning the trust of your customer is pretty difficult. If your website is designed in a way that it asks the customer for his personal information then that will actually raise some red flags about your business to them. Yes, you read it right and that’s exactly why we are telling you to go for the psychological principles every time you are about to design a website.
Customers who don’t have much internet knowledge are always suspicious and they will never reveal their identity to you even if you are just doing it for the sake of collecting data for your business. Just make sure that your web design looks more trustworthy to the average customer so that he doesn’t run away from your site and never opens it up just because he doesn’t feel safe with you.
Familiarity and Recognizable Patterns
When someone opens your page, they expect to see some familiar content and design that is in accordance with the type site they are on. If they don’t see the content that they’ve already seen then for a while every visitor feels like he has landed on the wrong website. For example if you have an environmental blog then obviously people will expect some greenery on your blog but if they see that your blog is all dark and weird with a city skyline on the sunset header then they will definitely feel like they opened up the wrong website. The point is that people are used to of blogs being on the first page of every site and when it comes to ecommerce stores, people usually look for products on the home page. And if they don’t find these things in place, they get confused.
We hope you now understand how psychology of customers is involved in web designing. The next time you get your website designed, just make sure that whoever you are hiring is sincere with his job and he must use psychological facts while designing.
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