Similar to any business, realtors are constantly searching for fresh and innovative ways to retain past clients and generate new leads. From maximizing social media platforms to sending Christmas real estate cards there are so many things you can do to grow your firm and expand your clientele. However, direct mail marketing is a traditional marketing scheme that’s been used by real estate companies for several years. Believe it or not, direct mail marketing still remains a very effective way to reach more customers and get your return on investment.
While direct mail marketing is still a good marketing strategy it does require some creativity in this day and age to really resonate with people. After all, many homeowners tend to ignore marketing mail or stash it in the junk drawer until they are in need of such services. One way to make good use of direct mail marketing is to send Christmas real estate cards during the holiday season.
Why Christmas Real Estate Cards Can Be Helpful?
Christmas real estate cards provide the perfect opportunity to take a genuine interest in your clientele. This type of direct mail marketing strategy has a goal in mind or a purpose and it also lets them know that you care about more than just the business they provide. Often, realtors send Christmas real estate cards as a way to reconnect with clients they’ve done business with in the past. In addition, it’s also an alternative way to connect with prospective clients who might be interested in buying or selling property in the future.
A major benefit of starting a holiday-themed postcard marketing campaign is that you can often expect some return on your investment. Christmas postcards are fairly simple to design, write and inexpensive to print in mass amounts. An average marketing campaign can cost several thousands of dollars to run.
Why Postcard Marketing Is Important?
Real estate postcards consist of one-page single mailers that have been used by realtors for several decades. It's a big part of most realtors marketing strategy because it is the primary way for agents to link up with prospective clients and maintain relationships with past customers. Postcards can help build leads and your firm’s recognition.
You can use postcards go convey different messages such as:
New homes listed for sale
Just sold
Open house announcements
Agent Introduction
How To Use Christmas Postcards to Market Yourself
An Effective real estate Christmas card marketing campaigns seek to capture the recipient's attention, motivates them to want to read the content of the postcard and have a specific call to action at the bottom. Here are some tips for formulating an effective real estate postcard holiday marketing campaign:
Determine who your target audience who is and keep your intended goal in mind. It’s crucial to first figure out what message you want to send to a client. That’s why you have to determine what type of relationship you have with the recipient and then tailor the message you want to convey to that person. The type of message you would send to a prospective client should be a difference from what you would say to someone you worked with previously. After all, the goal is to increase your real estate sales so the message has to be effective. Your message should set you apart from other real estate firms and show what you have to offer that other firms don’t. Yes, having the right audience combined with the right message can mean success.
Of course, you’ll want your postcard to be visually appealing. Therefore, aim to make it appealing because if it’s not you can expect it to be discarded along with the rest of the junk mail. Be sure to make a strong impact with a bold-lettered, eye-catching headline. Avoid making your postcard to wordy. Have fun with your Christmas themed postcards but keep the design simple. You can include images on your postcards such as photos of recently closed homes or homes that are currently on the market. Use a consistent color theme throughout the entire surface and make sure it’s branded with your company’s logo.
Promotional offers are always a great way to get both past and prospective clients to respond to your postcards. Once you’ve got their attention you’ll want to be able to provide some value. You can offer a free property assessment or discount on home staging services. Even if they don’t make contact right away the chances of them reaching out in the future is likely.
Finally, don’t attempt to sell on a postcard instead you should focus on the postcard being an attention grabber. Let’s be honest, the chances of a prospective client purchasing property or using your services are slim. So your goal should simply be to encourage them to join your mailing list or subscribe to your firm’s newsletter.
Leaving a call to action at the end of the postcard message is essential. The call to action lets the client or prospective client know exactly what they need to do. In addition, it helps bring the recipient closer to actually closing the deal which is ultimately important for expanding your client base. Include only one call to action message to avoid confusing the client. Some examples of a call to action message include: Subscribe To The Newsletter Now or Rent Now. Don't leave out important contact information such as the company logo, your name, phone number, website link, and social media information.
How to Make Holiday Themed Postcards Work For You
Although, postcards can be an asset to any real estate marketing scheme when agents use them to focus on reaching a set geographic area they can yield the best ratio to efforts result.
Christmas postcards can be really helpful in lead generation especially if you focus on mostly sending them in farming territories. Farming territories are targeted areas where you tend to get the most business at. It's best to stick to a couple specific neighborhoods as opposed to sending them throughout the entire state. By using this method you won't even need to generate a mailing list.
You can also get the most out of direct mailing by combining it with another door to door strategies such as handing out business cards, providing branded merchandise(pens, magnets) that can be mailed along with your Christmas postcard. The reinforcement of branded items will ensure that you are fresh on the minds of prospective clients so they think of you when it comes to their real estate needs.
Before you put the final stamp on your postcards, think about what’s really in it for them. It sounds simple but it requires actually putting yourself in the shoes of your potential clients. This holiday-themed marketing campaign should have a unique spin and stand out from the dozens of other postcard campaigns your firm has undertaken in the past. Ask yourself:
What’s happening in the housing market today?
Is this an ideal time for people to invest in property?
Will your leads be excited or more so concerned about purchasing a home in the current real estate market?
What can you offer them that will meet their needs or benefit them best?
Consider investing in an individualized campaign that addresses each of these specific factors. Even if this doesn’t resonate with people at least they will feel heard and understood. There’s nothing like having an agent on your side that actually wants what is best for you.
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