One look at the logo and we instantly know which brand it is. That's the power of a logo, it can either make or break a company. Creating a successful logo isn't child's play, and all the big brands have one thing in common: brilliant logos!

Almost every established brand has a history and some interesting story as to how - after a lot of brain-storming and research - the designers and marketeers came up with the logo. Here we look at 15 brand logos, their history and the hidden meaning.

1. IBM

IBM, which started as the International Time Recording Company (ITR), in 1888, changed several names and logos before it came to be called the International Business Machines Corporation. The current logo, designed by Paul Rand, was introduced in 1972. The horizontal stripes forming the letters IBM are suggestive of the 'speed and dynamism'.

2. Google

We're heavily dependent on the popular search engine which answers all our queries, from the silliest to the most serious. But only a few know that the name was a result of mistake. Google's initial name was Backrub, which the company thankfully decided to change. They wanted to name it Googol, which refers to the number represented by a 1 followed by one-hundred zeros. However, it just happened that it was misspelt as Google, and that's how it got its name! 

...[ Continue to next page ]

Share This Post